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Article by Kimberly Aurora

Working with a Professional Florist    Back ] Next ]

When working with a professional florist, you might have already heard all the advise about saving money by buying your flowers in season.  In reality the season of flowers is only a small part of the picture. Besides, not all brides dream of tulips in spring and dahlias in the summer.   I often see this happen where brides try to stretch their dollars by buying more items and skimping on quality rather than cutting out items altogether.  In other words, brides often want it all when it comes to flowers, but in reality they can only afford so much.  Since many brides must compromise with a budget, it is important to make quality not  quantity your focus when planning your flowers.

In order to figure out what your budget is, figure out your overall budget, and estimate that at least 10% of that budget will be allocated to flowers.  If you are a bride who absolutely loves flowers, than 15-25% of your budget might be a better number to work with.  Just remember that if flowers are important, you will probably have to cut your food or photography budget to allow for the larger allocation to flowers.   Also figure out if you need an extra 5-10% of your overall allocated for general decorating such as candles or rentals such as linens, tenting,  lighting, chairs or chair covers. 

Once you have figured out your budget, do some initial legwork on the phone before meeting with a florist.  You don't want to waste time on florists that do not typically work within your budget.   When you first call around, ask them first what the average wedding at their shop costs, if this sounds high ask them if they have a minimum.  If the florist's average wedding is lower than your budget, you might question whether the florist has adequate experience to service your size of event. 

There are a couple of costs that you may not have considered when estimating the cost of flowers:  delivery and rentals.  You need to ask your florist  about their delivery capabilities and what in-house props and rentals they could provide.  Often a florist who has to hire extra staff or rent extra delivery vehicles for your event may need to charge more for delivery.  Ask ahead of time how they price their delivery -is it a flat fee or percentage?  Also ask if there are any contingencies for your location (some companies charge more if there are elevators or difficult access.)  If a florist supplies their own props such as centerpiece containers,  linen rentals, aisle runners, urns, and chair covers, they may be able rent them out for you less than it would cost you at a separate rental company.  Ask the florist what types of items they might be able to provide and how this is factored into you overall costs. 

Although price is important, often the brides make the mistake of hiring a florist based strictly on price  rather than picking a florist that you feel like you can trust and communicate with.  Being able to talk with your florist is invaluable.  It is important to your style and budget that you are able to communicate to your florist  that you are striving for quality and not quantity and ask them how they can help you achieve this within a strict budget.  Ask your florist to make suggestions where your style may be compromised for price.  A florist that communicates well with you will be able to offer solutions and be understanding to your needs, resulting in increased value.

 Once you find a florist whose style you admire and will be willing to work within your budget than you should pay them a deposit and  work with them on a more detailed quote.

When making detailed plans with your florist, have your florist calculate the total with a breakdown of unit costs.    The reason for asking for unit costs is so that you can actively participate in adjusting your flower needs to fit your budget.  If you let the florist know that your budget is more limited than the quote, a good florist will offer suggestions on cutting out items.  However, you may run into the problem where the florist starts suggesting  extra fillers and greenery in place of the flowers that you want.  If your florist starts suggesting substitutes, this indicates that you might be stretching your budget. Think of cutting out single arrangements rather than taking flowers out of all the arrangements. For example, you will be happier if you have nice bridal and attendants bouquets and no pew arrangement rather than mediocre bouquets plus mediocre pew floral arrangements. 

When cutting out items, there are only a few sacred necessities.  The most important pieces for a wedding and reception are the brides bouquets, the bridesmaid's bouquets and the centerpieces.  After that, all the other items are arbitrary.   Bouquets are featured in the majority of you wedding photographs, so skimping on these is not the best idea.

For a wedding and reception of 75 guests or more, typically 50% or more of the flower budget goes to the reception.  Allocate a large portion of this amount to the reception centerpieces.  One you have the perfect centerpieces and you have room left to work then go onto other items such as decorating the entry way, the buffet table and putting fresh flowers on the cake.   The reception centerpieces make up the bulk of a flower budget, for a good reason; a nicely set table will make a room look much better than any huge arrangement stuffed in the corner, and guests will be spending a large portion of the time seated with these pieces.  If you find yourself without the money for nice bouquets spilling with flowers, here are some alternative ideas for centerpieces:

  • Have your florist make fresh floating potpourri centerpieces.  Mix a variety of colorful flowers in a large shallow bowl.  While you get lots of color on the table, you need far fewer flowers than any bouquet.  This idea is also easy to do yourself.  The cost of this should of a simple floating centerpiece averages around $25-35

  • Use bowls of fruit as a centerpiece.  Fruit is often much less expensive than flowers, but can look just as colorful.  A popular choice for weddings is whole lemons or pears.  You can also make relatively inexpensive topiaries out of cut limes or other citrus fruit.  Again, the average price of the fruit is around $20 plus the rental of the compote or bowl.  Fruit topiaries that require more labor may range from $40+

  • Eliminate the cost or rental of centerpiece vases or containers.  Instead of silver or glass have your florist arrange in cheap plastic vases, hide the vase by putting into pretty handmade paper euro bags or boxes covered with pretty paper, fabric, or ribbon.

  • If you are giving favors, make the favors your centerpieces.  Stack nicely decorated favor boxes on cake stands in the center of the table.

  • Use large pillar candles surrounded by small bud vases of single stems of flowers. 

Here are the extra items that you can go without:

  • Instead of pew arrangements, opt for simple bows

  • Instead of large arrangements at the front of the church, simply lay rose petals down the aisle and plenty of candles on the alter for simple church.

  • Boutonnières and corsages.  instead of giving a boutonnière or corsage to every single relative that will come to the wedding, keep it simple.  By custom the groom,  mothers, fathers ,and groom's attendants would be the necessities.  Any  persons past this are arbitrary such as:  grandparents, ushers, guestbook attendants, readers, singers/musicians, and immediate family who are not in the wedding.

  • Guestbook arrangements or large entryway pieces, although nice, are not in your budget if they take away from nice centerpieces or wedding bouquets.

There is also a myth about saving money that all arrangements from the ceremony are transferable to the reception.  Sometimes this is the case for the large pieces.  Oftentimes however, your florist will charge an extra fee to redeliver the flowers from the ceremony to the reception location.  This may be worth the fee, as you don't want to leave the task up to friends and relatives.  You also want to make sure that whatever leaves the ceremony needs little or no setup at the reception.  Remember that the flowers will be arriving at the reception at the same time as the guests, so this might make for an awkward delivery and setup.  Again a qualified florist can help you make these decisions.

There are some arrangements that should not be counted on for use at the reception:

  • Church-style  candelabras are often unfitting for a reception location.  Often there is not many places to put them in a room except up against a wall.  In this case, keep it simple and forget bringing over the extra clutter.  Another thing to consider is that even though your ceremony lets you light candles in an open flame, this may not be true of the reception location. 

  • Large arches are not always practical to move to a reception, with a few exceptions.

  • Many flowers that have been out in the summer sun for more than forty minutes during a ceremony should not be transferred to a reception, as they can often have a wilted appearance from sun exposure.   

  • Small pew clips often do not typically have a good use at a reception.  I have found that in some special instances they can be used on the backs of chairs or on banisters.  But often if they do not fit perfectly into the setting, than it is best not to use them. Opt for buckets of flowers that hang from the pews or wreaths.  

  • Bridesmaids bouquets should not become major decorations.  For example, I do not recommend piling hand-tied bouquets in front of the cake (this can sometimes overtake the cake) The bridesmaids bouquets are keepsakes for the maids and should be kept in the maid's possession.   Instead,  put  a vase in front of each maid's place setting at the reception, so that they can keep hand-tied bouquets fresh to take home later.   If you have a long head table the vases at each of the bridesmaids place setting will act as decor at the head table.

  • Rose petals (this one is a no-brainer)

Remember to always ask your florist if there are extra delivery fees when transfer pieces from the ceremony to the reception.  Also ask if he/she can logistically set up the pieces while the guests are arriving at the reception hall.  Here are some items that might be worth the transfer:

  • Large urns of flowers make great buffet pieces.  Be sure that the caterer has pre-set some room for this arrangement, so that when it arrives it can easily be set down.  (remember your guests will be arriving at the same time and you don't want them to see staff and a florist fussing at the buffet)

  • If you have a social hour in a separate room from the reception hall, you might be able to move very large installations to your reception.  For example, large arches from the ceremony can be placed around the cake table to frame it.  Oftentimes arches are decorated on site at the ceremony and cannot be moved without compromising the arrangement.   Remember that they should have the setup done before the guests are allowed to enter the reception hall.

  • Large pillar candles can be moved and placed on a long head table or mantle.  These are easy to set up and re-light.  Often votives are not worth moving as they are often not very long lasting.

  • Wreaths can be brought from the doors of the church and laid down on a table and candles can be laid inside the center.  (One case where it might be easy to use pew arrangements for centerpieces.  Hang round wreaths on the pews that can be easily transferred to onto tables at the reception.  If you do this, make sure that there is a cocktail or mingling hour before guests in a social area separate from the dining tables where the centerpieces are to be set up.)

If you find that you are still stretching your budget even after following these tips, you might want to consider doing your flowers yourself with friends and family.

KAK

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